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Browsing by Subject "AI-based environment"

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Boosting customers’ e-word of mouth in online shopping platforms: the role of artificial intelligence through a mixed-methods approach − a Vietnamese perspective

Nguyen, Thanh Khuong; Pham, Nhat Tan; Ngoc Thuy, Vo Thi; Pilík, Michal (Emerald Publishing, 2025)

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