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Návrh koncepce strategického řízení ve firmě Greiner, plastové obaly s.r.o.
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| Title: | Suggested conception of the strategic management process in Greiner, plastové obaly (Plastic Packaging), s.r.o. with a view to its competitive priorities |
| Author: | Kubík, Josef; Benda, Ivo |
| Document type: | Book chapter (English) |
| ISBN: |
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| Abstract: | This paper is based on direct research activities of the team charged with resolving the subsidiarity task of: The Role of Marketing in a Strategy for Achieving Competitive Ability and Competitive Advantage in Enterpreneurial Entities. |
| Physical copies: | Copies in TBU Library catalogue |
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